What is it?

Motoring Tag is a cross-country game of tag between MINI Owners. The only way to join is by being tagged by a fellow MINI Owner. There are only a few tags in the whole country, so if a fellow Motorer tagged you, consider yourself lucky – and of course, pass it on!


What do I do if I was tagged?

Be excited, because you're it! First, remove the tag from your MINI before motoring off, so you don’t lose it. Then, follow the instructions on the tag to check in (it only takes a minute). When you’re done, tag another MINI!

Why are there only a few tags?

Motoring Tag is a bit of an experiment, so we’re starting small. We want to see how far the tags travel, how quickly they get passed, and how Motorers spread the word. And since there are only a few out there, it’s pretty special if you get tagged.

What’s this all about?

It’s about every street, parking space, driveway, cul-de-sac and rest stop being one big MINI playground. We all love banked turns and twisties, but Motoring makes every drive more fun. Motoring Tag is just the cherry on top. Plus, we really miss recess.

How can I join the game?

You can only join by being tagged with an official flag.

How can I get tagged?

Motor as usual. Park next to a MINI, wave at fellow Owners, track tags on the map and spread the word on MINIUSA Facebook, Twitter and Instagram that you want to be tagged. If you and the tag are truly meant to be together, you’ll find each other. Do you believe in destiny?

Is there a way I can play, without being tagged?

You can never be “it”, but you can follow the tags on the map. You can root for a particular tag in their erratic race around the nation. They’re having quite the adventure, after all.

What if I never get tagged?

Being tagged is rare. To increase your chances, enlist the help of a mystic or shaman to entice the Motoring Tag gods. Do a Tag rain dance. Visualize yoru MINI being tagged. Visit an oracle or soothsayer to make sure you’re in the right place at the right time. Or, follow on the map and try to motor in the last checked-in areas.

Can everyone see my information?

Only your First name, MINI name, City and State are displayed. Your email is private and will never be shown or shared with anyone else. 

What if I don’t want to share my location?

That’s too bad, because we won’t be able to add your stats to list or update the tag’s progress, but we understand you might want to be private. In that case, just tag another MINI to keep the game alive!